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Kolet accelerates growth with Flying Blue+
Pointspay helped Kolet turn a travel need into a high-frequency loyalty touchpoint.
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About Kolet
Kolet is a travel connectivity platform that gives global travelers seamless access to mobile data in over 190 countries.
By combining reliable eSIM technology with smart financial and loyalty integrations, Kolet helps travelers stay connected effortlessly throughout their journey.
In early 2025, Kolet partnered with Flying Blue through Pointspay to build loyalty directly into the eSIM experience.
Challenge
Kolet wanted to move beyond one-off data purchases and create ongoing value for travelers. Partnering with a major loyalty program offered a solution, but only if the experience felt seamless and useful enough to become part of the travel routine.
Solution
Pointspay enabled Flying Blue+ directly within the Kolet app via API integration. This allowed their customers to instantly earn and spend miles on data purchases.
Redeem miles for mobile data
Earn 100 miles instantly for every €10 spent upon checkout
Access everything in one place, without switching apps
To ensure the experience felt natural in the travel journey, Kolet also embedded the product into Air France–KLM’s post-booking flow and loyalty communications. This ensured the partnership met travelers where they already were—before, during, and after every trip.
Impact
24%
Flying Blue members refer
another member
15%
Kolet top-ups
paid in Miles
35%
Higher repeat rate among
Flying Blue members
20%
Top-ups by Flying Blue users include earning Miles
Key takeaways
Utility drives engagement
Pointspay helped Kolet turn an everyday travel need into a high-frequency loyalty touchpoint.
Scalable non-flight value
Pointspay enabled global mile earning and redemption, unlocking meaningful non-flight engagement at scale.
Integration beats incentives
Embedding earn-and-burn natively in the app and program channels created seamless, natural usage.
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