OFM. takes off with Flying Blue+
OFM, a Dutch premium fashion brand, boosted customer spend by integrating Flying Blue+ loyalty payments.
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About OFM.
OFM. is a leading Dutch premium men’s fashion retailer. With a loyal customer base and a focus on timeless style, OFM. is constantly seeking innovative ways to attract new audiences and enhance the shopping experience for its customers.
Challenge
In today’s competitive retail landscape, attracting new customers and increasing transaction value is vital for growth. OFM. sought a solution to not only drive revenue but also engage with a fast growing customer base who value rewarding shopping experiences. This led to the exciting partnership with Flying Blue+.
Solution
Partnering with Flying Blue+ offered OFM. the opportunity to tap into a highly engaged community of premium Flying Blue members. By integrating the Flying Blue+ platform into their checkout process, OFM. provided customers with a unique value proposition: the ability to earn and redeem miles while shopping for high-quality men’s fashion.
Impact
50%
Open rate on the newsletter
30%
Of Flying Blue+ shoppers were
new customers
44%
Increase in Average
Basket Value (ABV)
Looking ahead
The partnership between OFM. and Flying Blue+ highlights the potential of collaborative loyalty programs to deliver tangible business results. With a proven track record in its first year, the stage is set for expanding these benefits across new markets and continuing to drive growth.
Key takeaways
Engaged, loyal shoppers
Flying Blue members bring higher spending potential.
Marketing opportunities
Partnering with Flying Blue+ ensures promotion across premium channels.
Cost effective
Pay per transaction with no setup or monthly fees.
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