Travelbags increased AOV by 44% on Flying Blue+ Sales
Learn how the solution helped them reach new, high-value customers and build a loyal, travel-savvy audience.
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About Travelbags
As one of the leading retailers of luggage and travel accessories in the Netherlands, Travelbags is known for offering a wide selection of high-quality suitcases and bags. With a focus on exceptional service and customer experience, Travelbags is always looking for innovative ways to drive sales, attract new customers, and stand out in a competitive market.
Challenge
With increasing competition in travel retail, Travelbags needed to attract high value customers and encourage repeat purchases. The goal was to offer more incentives for travellers, ensuring they saw greater value in choosing Travelbags over competitors.
Solution
By integrating Flying Blue+, Travelbags introduced a seamless way for travellers to earn and spend Miles at checkout. This encouraged higher spending and helped Travelbags tap into a loyal, travel-savvy audience.
Impact
50%
Email Open Rate
74%
Increase in Flying Blue+ orders compared to Q1
44%
Increase in Average
Basket Value
Looking ahead
The partnership between Travelbags and Pointspay has shown how a loyalty-driven payment solution can drive real business growth. After a strong first year, Travelbags is in a great position to continue attracting new customers, increasing repeat purchases, and strengthening its place in the market. By building on this momentum, Travelbags will expand its reach and offer even more value to its customers through Flying Blue+.
Key takeaways
Higher-spending customers
Flying Blue members spend 44% more per transaction.
Greater visibility
Flying Blue+ promotions drive targeted traffic and sales.
Improved shopping experience
Offering more ways to earn and spend Miles improves customer satisfaction.
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